Bulzī delivers programmatic advertising to the hotel market, serving premium video and display ads to in-room TVs and tablets, and on-premise mobile devices and digital signs. Our hotel advertising network enables advertisers to harness premium ad units at scale using advanced targeting, while supporting programmatic delivery and integrated attribution services. Our turnkey advertising solution provides network operators superior monetization using purpose-built world-class technology.
High-value advertising requires superior consumer intelligence. It must be consumer-centric, support omni-channel marketing, provide for online-to-offline attribution, and be privacy compliant. Bulzī has been a pioneer in leveraging mobile data for out-of-home advertising networks and now has one of the most comprehensive privacy-safe databases which includes 370 million mobile devices and the consumers that carry them.
The future of advertising is programmatic and at Bulzī the future is here now. Our center point of consumer intelligence is the mobile device, which is used to connect mainstream ad targeting keys across all digital channels: mobile app, mobile web, desktop, addressable TV, connected TV, and digital out-of-home.
Bulzī has developed the industry’s first RTB solution for out-of-home advertising networks, which allows our platform to access fully automated ad auctions to sell ads and maintain near 100% fill rates. Direct-sold campaigns booked through private marketplaces or manual insertion orders are also used to maximum network yield.
In-room TV networks can monetize the guest stay by placing ads in the welcome channel, program guide, or other areas of the user interface as appropriate. Full screen ad insertions into content channels are also supported on the Bulzī platform. Contact a Bulzī representative to learn more.
Operators of in-room tablet networks can generate additional revenues by incorporating ads into the user interface. The Bulzī platform supercharges the value of these digital-like ads by including consumer targeting data in the bid requests, turning a “blind end point” into intelligent advertising. Contact a Bulzī representative to learn more.
High Speed Internet operators can leverage the Bulzī platform to generate new ad revenues during guest WiFi login with minimal impact on the guest experience. Our unique technology allows Bulzī to leverage Real-Time Bidding (RTB) markets to ensure near 100% fill rates. Contact a Bulzī representative to learn more.
Common-area Digital Signage networks can leverage the Bulzī platform to access programmatic Digital advertising markets, including Real-Time Bidding (RTB). Bulzī’s unique, patented technology measures the screen audience continuously and matches the most relevant ads in real time. Contact a Bulzī representative to learn more.
Bulzī gives digital advertisers and agencies the ability to buy digital Out of Home (OOH) media alongside television, mobile, and online media in cross-channel campaigns. Our proprietary solution includes real-time audience measurement and a full technology stack that connects IAB-compliant digital OOH ad inventory to automated Digital demand-side markets for sale.
Integrated consumer data and continuous direct measurements give our network real-time insights into consumers exposed to in-room hotel TVs and on-premise digital signs based on the mobile phone that they are carrying. Ads served on the Bulzī network can be hyper-targeted based on consumer-addressable data which is mapped from our privacy-safe mobile database of 370 million devices.
Contact a Bulzī representative to learn more.
895 Dove Street
Newport Beach, CA 92660
Tel: (949) 480-1685
16 Market Square
Denver, CO 80802
Tel: (720) 524-7508